new road architects
PROJECT INFORMATION
PROJECT NAME: Fitoviana
LOCATION: Antananarivo, Madagascar
CONCEPT: Urban Harmony
STATUS: Under Construction | 2025
TYPOLOGY: Hospitality & Retail
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Fitoviana

Fitoviana ‘Harmony’ is a mixed-use development located in the vibrant urban heart of Antananarivo. Comprising a hotel and retail component, the project is strategically positioned to strengthen street presence while responding sensitively to the scale, rhythm and energy of its surrounding context.
PROJECT CONCEPT

The architectural language draws inspiration from Madagascar’s natural textures and tonal qualities. Warm stone, timber and locally sourced clay finishes form a material palette that is both contemporary and deeply rooted in place. Through careful layering and articulation, the façades create depth and shadow, responding dynamically to the city’s changing light conditions and reinforcing a strong sense of material authenticity.

  • Mixed-use integration of a 125-key international hotel and retail programme
  • Contextual massing that engages the urban fabric and enhances street activation
  • Material expression informed by local resources, climate and cultural identity

Designed for a leading international hotel brand, the development incorporates all-day dining, meeting and ballroom facilities, culminating in an activated rooftop terrace and restaurant overlooking the city skyline. Balancing urban vibrancy with crafted calm, Fitoviana ‘Harmony’ emerges as a landmark of refined simplicity — an enduring architectural expression of Antananarivo’s material and cultural character.